Ikon Pass Website

The Ikon Pass is Alterra's flagship product that drives a large majority of yearly profits and as such requires a detailed and robust website.
I worked closely over several years to refine the website experience, from more dynamic and detailed explanations of the pass benefits to refining the customer check out flow to improve conversion. Each year, the Ikon Pass home page would need to be redesigned to be as engaging and exciting as possible to gather attention, and I worked closely on several versions of the page specifically in 2021, 2022, and 2023. Within the destination pages, custom 3D AR maps were designed to give visitors a better understanding of each destinations terrain and run layout.

Client:  Alterra
Agency:  Evans Hunt
Role:  Web Design, UX Design

Creative Direction:  Andrew Morgan